During the COVID-19 pandemic, getting information to residents fast has been among the important work of the response. This need has meant agencies are turning to tools that can communicate lots of detail in a simple format, and reach out to residents where they’re already looking.

In Maryland, one of these tools is a text message platform. MDReady, and Spanish-language version MDListo, allows residents to sign up by texting “MDReady” to 898-211. Operated by 211 Maryland, the service saw a recent uptick in users as Gov. Larry Hogan announced the state’s move to widen distribution of the COVID-19 vaccine, and now has more than 96,000 subscribers.

211 Maryland, which is a nonprofit, runs the 211 call line where people can turn to find health and human services information, like mental health, crisis needs, food and utility assistance. It has an official charge from the state, and runs four centers around the state that handle thousands of calls, and draw on a database of resources. Its call centers saw an influx from people seeking information during the pandemic.

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