‘Ugly’ Produce Delivery Startup Misfits Market Just Raised an $85M Series B

North Philly-founded subscription grocery delivery service Misfits Market has had an extremely busy 2020 so far.

The startup, founded in 2018, is seeing an increased demand for its “ugly” produce and shelf-stable groceries like many other food delivery services amid the coronavirus pandemic, as consumers are limiting their trips to the grocery store. And that demand initially lead the company to hire about 100 people back in March.

And Wednesday, the startup announced a $85 million Series B led by Valor Equity Partners with participation from additional investors including Greenoaks Capital, Third Kind Venture Capital and Sound Ventures. It brings the company’s total fundraising to $101.5 million.

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