HealthCare.com announced today that David Keeler, a 30+ year veteran insurance executive, has joined HealthCare.com’s insurance division, Pivot Health, as a Vice President of Business Development, initially focusing on its omnichannel sales and retention channel. HealthCare.com owns and operates the largest and fastest growing private marketplace for individuals to shop and compare health insurance and Medicare plans.

Keeler was previously Senior Vice President of Business Development at IHC Specialty Benefits, part of The IHC Group, responsible for growing product sales and shareholder equity. Other career highlights include serving as Executive Vice President of Zig Ziglar, Inc. He has started two career agent sales distribution companies, including a division of what is now HealthMarkets, and grew sales revenue to more than $400 million.

Jeff Smedsrud, President of Insurance Services and co-founder of HealthCare.com said, “I am delighted to once again work with David. We have partnered in several fast-growth companies over the last 20+ years. He brings great experience and a keen understanding of the importance of tailoring health solutions to meet individual consumer needs.”

“I am very excited to have this opportunity to enter into the direct-to-consumer InsureTech space and help grow the companies’ sales efforts through relationships and technology,” said Keeler.

HealthCare.com helps nearly three million consumers a year compare health plans through its online tools. Some of those individuals purchase health plans directly from Pivot Health.

About HealthCare.com

HealthCare.com is an online health insurance company providing a data-driven shopping platform and insurance content to help American consumers enroll in individual health insurance and Medicare plans. HealthCare.com also develops and markets a portfolio of proprietary, direct-to-consumer health insurance and supplemental insurance products under the name Pivot Health. Founded in 2014, the company is headquartered in New York City, and is backed by PeopleFund and individual investors including current and former executives of Booking.com and Priceline. HealthCare.com is a 3-time honoree of the Inc. 500 list of America’s fastest-growing companies. For more info, visit http://www.healthcare.com.