When Alan Patricof, co-founder and managing director of Greycroft, LLC, first heard about a small medical education startup out of Baltimore called Osmosis he was immediately intrigued.

The 83-year-old prolific investor, who is widely known as an early pioneer in venture capital and private equity, is no stranger to medical startups. Patricof was involved Vitals and Medscape‘s early-stage deals, both of which were later purchased by WebMD. Patricof was also an early investor in America Online and Apple.

Yet medical education was something new for him.

Patricof recalls first learning about Osmosis from angel investor Peter Frishauf, who he’d worked with at Medscape.

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