Center City-based Picwell, makers of a healthcare benefits recommendation platform, just added a $4 million Series B round to its war chest.

With backing from former investors BlueCross BlueShield Venture Partners and Springfield, Mass.-based MassMutual, the round was led by Aflac Corporate Ventures, the small venture arm of Atlanta-based insurance provider Aflac.

Rob Bircher, the Bay Area–based VP of sales and marketing for Picwell, told Technical.ly the round will go to ramping up marketing efforts, growing the team and expanding the company’s product line to include a personalized recommendations for things like Health Savings Accounts (HSA).

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