Bain Capital Leads $13M Series A for Attentive

2/11/18

New York-based Attentive, provider of a personalized mobile messaging platform for ecommerce and retail businesses, has emerged from stealth and announced it has raised $13 million in Series A funding. Bain Capital Ventures led the round, which included Eniac Ventures and NextView Ventures. The company was co-founded in 2016 by CEO Brian Long and Vice President of Product Andrew Jones, co-founders of TapCommerce, the mobile app retargeting company that Twitter purchased in 2014 for about $100 million. TapCommerce was similarly backed by Bain Capital, Eniac and NextView, among others.

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