Affinio Inc., an Interest Analytics platform that uses machine learning to reveal naturally-forming interest-based segments in any audience, raised $9 million U.S. in a series B round. It was led by new and repeat investors Round13 Capital, Whitecap Venture Partners, and Build Ventures. To date, Affinio has raised almost $14 million U.S. in funding.

Headquartered in Halifax, Nova Scotia, and with offices in New York, San Francisco, London, and Toronto, customers of the SaaS platform include Fortune 500 brands and media agencies such as Unilever and IPG. Affinio's powerful machine learning and graph engine analyzes and visualizes massive consumer data sets to uncover naturally-forming interest segments within any audience. Embraced for its ease of use and sophisticated visualization tools, Affinio helps marketers uncover new audiences, inform their content strategy, and better connect with consumers by identifying their interests and affinities.

"Affinio highlights what else really matters to and defines our audiences," said Affinio customer, Michael Scull, BBC Worldwide's global brands insight executive. "Specifically, it helps identify potential partnerships or segment audiences for different kinds of stories and messaging."

With a growing customer base and secured series B funding, Affinio CEO and Co-Founder, Tim Burkeshares, "We're excited to continue our mission of providing marketers with the most precise interest data available, and visualize it in a way that makes it easy to activate." Burke went on to explain, "With this funding, Affinio is expanding its technology beyond social data to identify interest and affinity patterns across purchase, content, and web surfing behaviors, allowing marketers to develop hyper-targeted campaigns that resonate."

About Affinio:

Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience. Affinio is trusted by customers worldwide including BBC Worldwide, Unilever, and Lionsgate.

To learn more visit www.affinio.com