Camden Partners was the lead investor on a Bethesda-based social media company’s latest round.

The Inner Harbor firm’s Jason Tagler led a $12.5 million growth equity round for Tracx, and will join the company’s board.

Tracx makes a platform that helps companies manage social media marketing, both in locating potential audience through social listening and analyzing results. The company works with brands like Kraft, EA Games and Apple.

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