Tact, the sales experience platform, today announced the close of a new $15 million funding round. Upfront Ventures led the series B, with its managing partner Mark Suster joining the Board. Microsoft Ventures also participated in the new financing round, along with existing investors Kevin Efrusy of Accel Partners and Satish Dharmaraj of Redpoint Ventures. With the new capital, Tact’s total funding now exceeds $30 million.

CRM has become the most important category in enterprise software. Cowen and Company estimates that CRM will grow to a $51.5 billion market by 2020, eclipsing ERP, operating systems and database markets. Despite CRM’s bullish growth, it continues to have one of the lowest usage rates amongst its users, with 66 percent of companies facing significant adoption challenges, according to CSO Insights.

Tact turns a salesperson’s connected device into an AI-powered smart assistant that automates administrative tasks and creates a frictionless selling experience. It does so by giving salespeople a more conversational and unified way to interact with their essential tools - phone, email, calendar, maps, LinkedIn, CRM and more - through an app, SMS or voice. This drives greater CRM adoption and sales productivity in the field, while delivering more accurate data and forecasts to managers.

About Tact

Led by former Salesforce and Siebel executive Chuck Ganapathi, Tact is on a mission to make enterprise software more human-friendly. Tact’s device-native, conversational platform is used by Fortune 500 companies to transform the daily sales experience in the field and maximize the value of their CRM investment. Based in Redwood City, Calif., Tact is a privately-held company, backed by Accel Partners, Redpoint Ventures, Upfront Ventures and Microsoft Ventures. For more information, visit tactile.com.