Online food delivery company FreshDirect LLC said on Monday it had raised $189 million in a round led by JPMorgan Asset Management, as it seeks to expand its geographic footprint.

The funding will help Long Island City, New York-based FreshDirect expand its capacity and reach, as it builds on the initial success it has enjoyed in its home area.

JPMorgan Asset Management led the fundraising round through its internet and digital media-focused PG Digital Growth Fund. Other participants included existing investor W Capital and the AARP Innovation Fund.

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