RueOne Investments, LLC (RueOne), an alternative asset manager that offers institutional asset owners and family offices direct investment opportunities on a deal by deal basis, today announced that Brian Lasher has joined the firm as Chief Investment Officer (CIO). As CIO, he will oversee all aspects of RueOne’s investments and focus on implementing the firm’s unique strategy to work with asset manager partners who have domain expertise in areas such as middle-market private equity, real estate and venture capital to offer compelling investment opportunities to its clients.
Lasher brings more than 20 years of investment management experience working with institutional investors and family offices. He worked for more than a decade for a Forbes 400 family providing due diligence and continuing evaluation of both direct and fund investments across a broad range of asset classes, strategies, geographies and delivery models. Recently, he spent 9 years as a principal at Federal Street Partners LLC, an award-winning hedge fund of funds and advisor, where he led portfolio management and conducted research for multiple institutional and high-net-worth portfolios. In addition, investing with smaller and niche asset managers has been a focus for Brian for over 15 years.
RueOne is changing the way that investors access alternative assets and asset managers raise capital. RueOne Founder and CEO Jeff Baehr created RueOne in 2016 on the realization that the prevailing commingled fund model for investing in alternatives was failing both investors and managers alike.
RueOne is a new type of alternative asset manager offering institutions and family offices a la carte access to direct investment opportunities on a deal by deal basis. Investors can invest directly in a diverse range of individual investment opportunities such as a single private equity or mezzanine debt obligation – not funds.
“Brian’s extensive experience managing diversified asset portfolios and a proven track record of successful manager selection and oversight will enable our clients to invest with confidence in discrete deals that meet their investment criteria while knowing that RueOne is investing alongside them,” said RueOne Founder and CEO Jeff Baehr. “We are very excited to have him on our team. With his alternatives investment expertise, global experience, and many years working in commercial real estate and investing in private equity funds, Brian is uniquely positioned to provide an additional level of institutional-quality oversight and risk assessment that investors need in today’s market.”
RueOne’s institutional quality platform allows investors to transact with ease and confidence. Investors are free to focus on the merits of each deal, choosing from a range of opportunities that are proprietary to RueOne and sourced and underwritten by RueOne’s experienced team. The firm’s extensive due diligence provides investors with an extra layer of protection as investors evaluate and ultimately decide whether to invest in each transaction. Plus, every investment opportunity on the RueOne platform is pre-vetted, structured and managed by best in class asset managers with specific domain expertise.
“The old model for investing in alternatives is broken, and RueOne offers a new approach that meets the needs of today’s investors and asset managers alike,” said Lasher. “RueOne gives asset managers an innovative way to raise capital while continuing to build their brands, and provides institutions and family offices an easy, transparent way to invest in alternatives on a deal by deal basis. I am excited to join RueOne and help realize Jeff Baehr’s innovative vision. I look forward to learning from the outstanding team here and sharing my experiences with them as we work together to deliver a forward-thinking, institutional quality investment approach for today’s alternatives market.”
Prior to Federal Street, Lasher was a Managing Director and investment committee member at Aetna Capital Management, an investment spin-off from the Fortune 50 insurance company. He also directed financing for Taubman Centers, the first umbrella partnership Real Estate Investment Trust (UPREIT) to go public, and from 1989 to 1991, he pursued real estate development and construction management in Boston and the surrounding areas. Lasher holds an MBA in Investment Management and Finance from Columbia Business School and a Bachelor of Science in Mechanical Engineering from the Massachusetts Institute of Technology (MIT).
About RueOne Investments, LLC:
RueOne Investments, LLC is an alternative asset manager offering institutional and qualified investors a la carte access to direct investment opportunities on a deal by deal basis. Its institutional quality platform features compelling deals, managed by top investment talent as well as a best-in-class infrastructure. Founded in 2016 by Jeff Baehr, the firm’s investor-friendly approach provides greater fee transparency, an alignment of incentives through a principal investment in every deal, and the ability for investors to take control of their investments by investing directly in carefully curated deals rather than in funds. RueOne offers a diverse range of individual investment opportunities such as a single private equity or mezzanine debt obligation – not funds. RueOne is not a placement agent or a broker-dealer, and because they share in the economics with partner asset managers, investors will never pay more to invest with RueOne. To learn more about RueOne Investments, please visit www.rueone.com.
