PRINCETON, N.J.--(BUSINESS WIRE)--Hu-manity.co, the company designed to create decentralized human rights using proprietary technology and legal innovations on blockchains, welcomes world-renowned strategist and Columbia Business School professor Rita Gunther McGrath as the most recent Advisory Board member.

With decades at the forefront of “lean” startup philosophy, Dr. McGrath is an expert on strategy, growth and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by leading organizations throughout the world, who describe her thinking as sometimes provocative, but unfailingly stimulating.

Richie Etwaru, CEO and founder of Hu-manity.co says, “Rita’s uniquely brilliant approach to strategy will be incredibly valuable as we embark on the unprecedented mission to bring the 31st human right to life.” Hu-manity.co defines the 31st human right as “Everyone has the right to legal ownership of their inherent human data as property.”

“It is clear that the current regime governing data privacy rights is at an inflection point. We continue to learn of massive violations of expectations for privacy, only to have the organizations profiting from their questionable use of inherent human data apologize upon discovery, then proceed to rinse and repeat.” said Dr. McGrath. She goes on to say, “we need to recognize that trading in our data has essentially created a new asset class, and that people should be able to control how it is utilized. We need a sustainable solution to the problem.”

Thinkers50 presented Dr. McGrath with the #1 award for Strategy, the Distinguished Achievement Award, in 2013. Her new, best-selling book, is titled The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, which was recognized by Strategy+Business as the #1 business book of the year. Dr. McGrath has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press.

Dr McGrath joins current Advisory Board members: Marla Gottschalk, Amir Kolali, Ray Wang, Tracey Zimmerman, Craig Lipset, Milind Kamkolkar and Lee McKnight. Together they will provide sage advice and dynamic perspectives, steering the strategy of Hu-manity.co.

About Hu-manity.co

Hu-manity.co is the world’s first and only organization developing human rights and corollary sovereign laws in a decentralized manner on blockchains. The company has headquarters in New Jersey, USA and operates in multiple countries. The leadership team includes over two dozen senior executives from Fortune 500 companies, academic scholars, and senior policy advisors from North America, Europe, Australia and Africa. The vision of Hu-manity.co is a world where the next generation of human rights and policies emerge from a balance of centralized power and decentralized technologically empowered communities. The mission is to create the 31st human right in a decentralized manner as an example for other organizations and visionaries to follow.

For more information please visit www.hu-manity.co