Grossberg Brings Four Decades of Experience and a Plethora of Industry Relationships
Douglas Elliman Commercial is pleased to announce that Anita Grossberg has joined their division, after 13 years with Neal Sroka of Douglas Elliman’s Sroka Worldwide Team. She brings four decades of industry knowledge with her, as well as an innate ability to find clients exactly the space they’re looking for. She will work out of the firm’s 205 East 42nd Street office.
“In the 13 years that I’ve worked with Anita Grossberg, time and time again, she has shown herself to be one of the best tenant representation brokers in the business,” said Sroka.
Grossberg excels at closing difficult deals and her wide variety of clientele, including theaters, nonprofits, and high-profile celebrities, are testaments to that. For example, Grossberg is responsible for finding vacant lots to accommodate the necessary features for the Broadway production of Natasha, Pierre & the Great Comet of 1812.
“Anita is an outstanding broker and will be a tremendous addition to Douglas Elliman Commercial,” said Louis Puopolo, Senior Broker and Co-Head of Operations for Douglas Elliman Commercial. “Her varied background and longstanding relationships with her clients are wonderful strengths that will benefit the entire division.”
Recent retail deals include Livly at 108 Reade Street, Cailler Chocolate at 408 West 14th Street,
and The Holtz Group at 81 Fleet Place, Brooklyn. Sales deals include Vivienne Westwood, East 55th Street, a retail cooperative representing the seller at 48 West 22nd Street, the entire building at 272 West 91st Street, and the sale of 59 Greenwich Avenue to Chaz Dean for his WEN flagship store.
“I love the challenges of working in commercial real estate,” said Grossberg. “Creative problem solving and developing lifelong relationships with my clients and colleagues have taken me far in this industry. I’m thrilled to be joining the excellent team at Douglas Elliman Commercial.”
Additionally, Grossberg has done numerous office deals, including Educators 4 Excellence at 80 Pine Street, Value Penguin at 597 Fifth Avenue, Mahnaz Collection LLC at 32 East 57th Street, Galerie Magazine at 156 West 56th Street, The Shed at 423 West 55th Street, DRNA at 1270 Avenue of the Americas, Periwinkle at 630 Fifth Avenue, Better P.T. at 25 West 36th Street, Flex Studios at 650 Broadway, and Bio-Skin-MediSpas at both 107 East 37th Street and 52 East 72nd Street. Grossberg also notably handled the leasing of the entire townhouse at 5 West 54th Street to The Curated NYC by Christian Siriano, with retail, showroom, and office components.
About Douglas Elliman Real Estate
Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the third largest residential real estate company nationwide. With more than 7,000 agents, the company operates approximately 113 offices in New York City, Long Island, The Hamptons, Westchester, Connecticut, New Jersey, Florida, California, Colorado and Massachusetts. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing, Douglas Elliman Property Management and Douglas Elliman Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit elliman.com.
