New Facility Puts Mobile Industry Organization in Center of Atlanta Tech Scene, Provides Strong Foundation as GSMA Works with Members to Advance Development of Mobile Industry
The GSMA opened its new North America regional office in Midtown Atlanta with an official ribbon-cutting ceremony. The GSMA leads a range of programs designed to drive collective industry benefit in areas such as future networks, the Internet of Things, mobile identity and others. Picture from L to R: John Hoffman, CEO, GSMA; Ana Tavares Lattibeaudiere, Head of North America, GSMA; Mats Granryd, Director General, GSMA; Dr. Eloisa Klementich, CEO of Invest Atlanta and Michael O’Hara, CMO, GSMA
The GSMA today announced it has opened its new North American regional office near Midtown Atlanta, a move that will enable it to better serve its members across the United States, Canada and the Caribbean. At a ceremony attended by dignitaries and leaders from the Atlanta technology community, the GSMA officially cut the ribbon for its new 15,000 square-foot offices, which are located in Armour Yards and currently accommodate nearly 90 GSMA employees.
“The opening of our new North American office marks the start of the next chapter for the GSMA in the region,” said Mats Granryd, Director General, GSMA. “Our new location in Midtown Atlanta puts us at the very center of the vibrant, dynamic tech scene in the city, enabling us to draw on a rich talent pool and engage even more closely with the broad technology ecosystem that has developed here.”
With global headquarters in London, the GSMA represents nearly 800 mobile operators worldwide, as well as more than 300 other companies including handset and device makers, software companies, equipment providers, internet companies and organizations in adjacent industry sectors. Operator members in the North America region include companies such as AT&T, Bell Mobility, Digicel, Rogers Communications, Sprint, T-Mobile, Telus and Verizon, among many others.
On behalf of its members, the GSMA leads a range of programs designed to drive collective industry benefit in areas such as future networks, the Internet of Things, mobile identity and others. The GSMA also engages with key stakeholders in a series of advocacy initiatives to secure greater spectrum for mobile, modernize regulatory frameworks and deliver life-enhancing mobile services to underserved populations around the world. Finally, the GSMA convenes the broad mobile ecosystem through its portfolio of industry-leading events on both a global and regional basis.
With a presence in the United States since opening its first office in Sandy Springs, GA in 2006, the GSMA has invested significantly in its North American operations in the last year, with the addition of 25 new roles across a number of functional areas. Most notably, in September 2017, the GSMA launched “Mobile World Congress Americas, in partnership with CTIA”, the first mobile industry event addressing the entire Americas region. Held in San Francisco, the inaugural Mobile World Congress Americas attracted more than 21,000 visitors from 110 countries and territories, and in 2018, the event moves to Los Angeles, where it will target not only the mobile ecosystem, but also the media and entertainment and content creation sectors.
Once a railway yard, Armour Yards has been transformed into a vibrant, mixed-use campus that delivers a life- and work-enhancing environment where businesses can thrive. The new GSMA office space, designed by HLGstudio, draws on influences from progressive loft-office environments prevalent in vibrant urban areas around the world today. In the new offices, GSMA employees enjoy a range of flexible work areas, open collaboration facilities and meeting facilities, as well as access to a wide variety of amenities in the Armour Yards campus, located between the Buckhead and Midtown Atlanta neighborhoods.
“This central location puts us in much closer proximity to emerging startups and tech incubators, university research and development facilities, and of course, some of the world’s leading brands across many different sectors,” concluded Granryd. “We’re excited about the many new opportunities this move opens for us as we continue to extend the GSMA’s work here in North America.”
The GSMA North America office is located at 165 Ottley Drive, Atlanta, GA, 30324.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.