Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today the addition of Rachel Henderson as Vice President. In this role, Rachel will provide strategic guidance on the agency’s client accounts, oversee the execution of integrated marketing communication campaigns and ensure all clients receive the highest quality of service and care. In addition to her strategic communications background, Rachel is a thought leader in the growing Virtual Reality (VR) space and will bring this expertise to the agency and its clients. As a member of Warschawski’s senior leadership team, Rachel will play an active role in the agency’s strategic direction and new business development.
Rachel is an award-winning senior communications professional with more than 12 years of marketing, PR and digital experience. Prior to joining Warschawski, Rachel was Vice President of Corporate and Public Affairs for Ogilvy Public Relations in Washington, D.C. Most recently, Rachel served as Communications Manager for the United Nations Foundation’s Nothing But Nets campaign, the world’s largest effort to fight malaria.
During her career, Rachel has won more than a dozen communications and film industry awards, including several for her work launching the VR film, “Under the Net” for Nothing But Nets; for her role on the LIVESTRONG Global Cancer Campaign; and for her role on the Huggies® Every Little Bottom program. Throughout her career, she has managed strategic media relations for celebrity and athlete ambassadors, as well as corporate and nonprofit partners and clients.
During her time with Nothing But Nets, Rachel gained a strong expertise in VR programs, creating several award-wining campaigns and speaking at industry conferences across the country about the power of virtual reality platforms; most recently at the VRX Conference & Expo in San Francisco.
“We are thrilled to welcome Rachel to the Warschawski family. Rachel’s strong agency background, expertise in media relations and strategic communications, as well as her experience in new media makes her a great fit for our agency,” said Shana Harris, COO of Warschawski. “She brings a fresh perspective with her impressive depth of work with large-scale projects, high profile clients and approaches everything with an entrepreneurial spirit to push further and deliver exciting results. We look forward seeing her grow and play an integral role within the agency.”
Rachel holds a dual B.A. from Hobart and William Smith Colleges in Media and Society and Spanish and Hispanic Studies. She is an active member of PRSA, Washington Women in Public Relations, The Communications Network, and Women in Sports and Events. When not in the office, Rachel enjoys country line dancing and training for half-marathons.
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year”; this is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.