Virginia Tourism Corp. has selected The Martin Agency as its advertising agency of record.
The agency was selected after a competitive bidding process that attracted more than 20 applicants.
It’s familiar territory for the Richmond-based agency, which invented the enduring Virginia is for Lovers slogan in 1969 and which has done creative work for the state tourism division over the years.
“The Martin Agency is known for representing global brands,” said Rita McClenny, Virginia Tourism president and CEO.
