MWWPR today announced that is has been selected by Hughes Network Systems, LLC (Hughes), the global leader in broadband satellite solutions and services, as its integrated, global communications partner and public relations agency of record. Hughes, pioneered satellite Internet service for the mass market and now operates the world's largest high-speed satellite network.
The global account will be managed within MWWPR's Technology and Business-to-Business practices and tap into the agency's proprietary StoryCoreTM master narrative development process. Program support will include social and digital media marketing, influencer relations, content creation, executive thought leadership, public affairs, advocacy, cause marketing and partner-alliance PR, all rooted in data-driven insights.
"The search for the right strategic partner to tell our story, raise our visibility, and ultimately help us achieve our business goals, was an arduous one," said Hughes Senior Vice President of Marketing, Mike Cook. "When you look at the lines of business that the agency needed to be able to effectively support, as well as navigate unique landscapes, MWWPR proved it was the right partner to do it all, and do it well. With its Consumer, Corporate Reputation and Public Affairs capabilities at our disposal, paired with their expertise in the Technology sector, the MWWPR team became the obvious choice."
The firm continues to experience significant growth in both the Technology and Business-to-Business sectors. With this account win, MWWPR further deepens its global and regional footprint and continues the purposeful integration of MWWPR's practice areas.
"We are firm believers that integration is not just a mix of traditional and digital services but also the ability to blend practice areas to uniquely serve our clients," said Michael Kempner, MWWPR's Founder and CEO. "It is our ability to do so that helps our clients matter more to the stakeholders that matter most to them. Client-partners like Hughes Network Systems entrusting us with their brand is a testament to the work we have done as an integrated agency team."
Hughes consumer satellite Internet service, HughesNet®, has over 1 million subscribers in North America, Brazil and Colombia. The U.S. Federal Communications Commission (FCC) recently rated HughesNet as #1 among all U.S. broadband providers, including both terrestrial and satellite, for delivering on advertised speeds.
Work to tell that story will begin immediately, according to MWWPR President, Bret Werner, and will be supported by professionals from MWWPR's New York, San Francisco, Washington D.C., Los Angelesand London offices.
"Our immediate focus will be to construct a collective narrative that takes the Hughes brand beyond the pages of all-important trade publications, into the mainstream media, with a story of innovation," said Werner. "Hughes should be acknowledged as the leaders that they are, but have too often been left out of the conversation. Together, we will revive the satellite conversation by modernizing the perception of the category."
About Hughes Network Systems
Hughes Network Systems, LLC (HUGHES) is the global leader in broadband satellite technology and services for home and office. Its flagship high-speed satellite Internet service is HughesNet®, the world's largest satellite network with over 1 million residential and business customers across North America and Brazil. For large enterprises and governments, the company's HughesON® managed network services provide complete connectivity solutions employing an optimized mix of satellite and terrestrial technologies. The JUPITER™ System is the world's most widely deployed High-Throughput Satellite (HTS) platform, operating on more than 20 satellites by leading service providers, delivering a wide range of broadband enterprise, mobility and cellular backhaul applications. To date, Hughes has shipped more than 6 million terminals to customers in over 100 countries, representing approximately 50 percent market share, and its technology is powering broadband services to aircraft around the world.
Headquartered outside Washington, D.C., in Germantown, Maryland, USA, Hughes operates sales and support offices worldwide, and is a wholly owned subsidiary of EchoStar Corporation, a premier global provider of satellite operations. For additional information about Hughes, please visit www.hughes.com and follow @Hughes_Corp on Twitter.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBTQ, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness. In 2016, MWWPR celebrated 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous, top industry awards including "Company of the Year," "PR Agency of the Year" and "Top Places to Work in PR," in addition to numerous awards for client work. To learn more about MWWPR, visit http://www.mww.com or follow us on social @MWW_PR.