DJ Saul Named CEO of iStrategyLabs

11/16/17

DJ Saul

DJ Saul doesn’t subscribe to any marketing school of thought… because he studied Mandarin Chinese at George Washington University. Still, it shouldn’t be a surprise that the #dctech leader has just been handed the reins as CEO of IStrategyLabs.

“I’ve been very much self-taught,” Saul said. “Especially with how fast content and social and digital and technology changes have evolved, just the fact that I’ve been doing this for so long replaces any formal educational background that may have launched me into this world.”

Saul, 31, was one of ISL’s first employees in 2007, working out of founder Peter Corbett’s townhouse in Dupont Circle. He’s been ISL’s chief marketing officer for the last three years, and in 2016 took on the role of managing director, overseeing successful social media campaigns for Volkswagen, the award-winning The Field Trip To Mars school bus ride (it’s pretty awesome) for Lockheed Martin and launching promos for the releases of the first and second seasons of Mr. Robot.

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