Chapel Hill-based Firefly Media Raises $260,000

10/16/17

A provider of marketing, branding and design has raised $260,000 in a private equity offering, according to a filing Friday with the Securities and Exchange Commission.

Firefly Media LLC obtained the money from six investors, according to the filing.

The media provider currently has $238,099 remaining of the total $500,000 in fundraising.

The Chapel Hill-based company has raised the money in the form of equity. The proceeds will be used for working capital, including normal compensation to executive officers.

Firefly Media is the parent company of 3 Birds Marketing LLC, a marketing provider to dealers and manufacturers in the automotive industry.

Kristen Judd is the chief executive officer of 3 Birds Marketing and Firefly Media.

Under her leadership, 3 Birds has worked with Apple, Microsoft and the PGA Tour. The digital solutions and analytics of the company have reached over 4,000 automobile dealerships nationwide.

3 Birds Marketing and Firefly Media are both certified as a business owned and controlled by a woman by the National Women Business Owners Corporation since 2013.

The digital marketing provider was founded in 2009 headquartered in Chapel Hill, near the campus of UNC-Chapel Hill.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.

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