Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, announced today that Sam Ruchlewicz, Director of Digital Strategy and Data Analytics, will serve as an expert speaker at the Digital Analytics Association Symposium on October 19, 2017 at Drexel University in Philadelphia.
His session, “Ethical Analytics: Creating Data-Driven Culture,” will focus on the intersection of business, data and ethics—beginning with the case for creating a data-driven culture then delving into the common pitfalls, ethical issues and flawed processes that undermine that culture.
Attendees of his session can expect to learn about proven approaches for how organizations can implement a data-driven culture and secure buy-in from stakeholders of all levels, practical tactics that can help uncover data that is being manipulated, and the principles and processes that can be used to support an ethical, data-driven culture. Sam’s session will begin promptly at 4:15 p.m.
The Digital Analytics Association Symposium will bring together analysts and business leaders to address ethics in analytics and its importance in the business community. Through presentations and breakout sessions, participants will learn about the different aspects of ethical standards in analytics reporting, from how analysts determine their responsibility to represent data accurately and honestly to suggestions of how best to handle situations in which you’re asked to report information contrary to what the data tells you.
“Many organizations are increasingly adopting data-driven strategies but very few are focusing on how that data is being collected, used, and potentially manipulated to support a favored point of view,” said Sam Ruchlewicz, Director of Digital Strategy and Data Analyticsat Warschawski. “I’m thrilled to be speaking at the Digital Analytics Association Symposium and look forward to sharing my experiences with attendees. My hope is that they’ll leave the session prepared and inspired to create a data-driven culture that delivers business results in an ethical and sustainable way.”
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year”; this is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.
ABOUT THE DIGITAL ANALYTICS ASSOCIATIONThe DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business.
The DAA was founded as the Web Analytics Association in 2004. The organization has 4,000 members around the world, representing a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at www.
