SSI, a premier global provider of data solutions and technology for consumer and business-to-business survey research, today announced a relationship with LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. This partnership will facilitate better insights and more accurate targeting for digital ad campaigns, resulting in more effective campaigns and higher return on investment. As a result of this partnership, consumers will benefit from more relevant engagement that better serves their needs.
This partnership allows marketers to combine the power of survey-based research with people-based marketing initiatives, giving them access to capabilities that include:
- Targeted surveys based on commercially available segments or other data activated through LiveRamp for people based marketing;
- The ability to create highly accurate segments by directly collecting the most relevant data for a seed list, and making these segments available via LiveRamp's IdentityLink Data Store feature; and
- Access to rich audience profiles for improved measurement and reporting.
LiveRamp's IdentityLink solution allows marketers to create an omnichannel view of the consumer, resolving multiple sources of data to a privacy-compliant identifier that can then be utilized in partnership with SSI to power people-based marketing initiatives.
"For 40 years, SSI has been building an extensive global audience and a deep understanding of people's buying habits and behaviors. LiveRamp's IdentityLink solution enables the platform to connect this rich data to many new and exciting marketing and insight applications," said Bob Fawson, SSI's chief product officer. "The SSI/LiveRamp partnership offers a way to converge big data with targeted research and segmentation to deliver a better, more relevant customer experience."
"Through this partnership, brands will now be able to engage consumers using self-reported data collected via surveys," said Paul Turner, LiveRamp's vice president of platforms. "This will further improve the people-based targeting, personalization, and measurement marketers can engage in."
"We know what these consumers might buy in the future. Because we ask lots of questions, our data is multi-dimensional across time," added Fawson. "More importantly, our permissioned relationships with consumers allow us to collect relevant data where other sources are limited. By surveying the consumer, we offer the ability to market products and services based on actual behavior."
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. IdentityLink transforms the technology platforms used by its clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.
Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide. Visit SSI at www.surveysampling.com.