NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE: TIME) today appointed Lori Leibovich Editor-in-Chief of HEALTH, effective immediately. Leibovich will also oversee digital for TIME HEALTH, a new company-wide initiative that draws on the full portfolio of Time Inc.’s brands, including TIME, HEALTH, FORTUNE, COOKING LIGHT, REAL SIMPLE, MY RECIPES, SOUTHERN LIVING and PEOPLE. In addition, Clare McHugh has been named Senior Director for Edit Operations.
Leibovich succeeds McHugh as HEALTH Editor-in-Chief, overseeing content and editorial operations for the brand across platforms. Most recently, Leibovich was Time Inc.’s Digital Director of Women's Content, leading the company in its expansion of content for millennial women across all brands and social platforms since early 2017. As Digital Editor of REAL SIMPLEduring 2014-2016, she oversaw the lifestyle brand’s digital, video, mobile and social media, and she launched REAL SIMPLE’s @WomenIRL Instagram feed. Under her leadership, the REAL SIMPLE social audience grew significantly. Leibovich also led a redesign of the site, which included a greater focus on video content, resulting in a 37% increase in video views (Brightcove).
In addition to her role as HEALTH Editor-in-Chief since 2013, McHugh held the position of Editorial Operations & Finance Director, News & Lifestylesince 2016. In that role she worked with editors on matters of operations, workflows and budgets. In her new role, McHugh will work more closely with Time Inc. Chief Content Officer Alan Murray on bolstering the effort to transform the company’s editorial operations and lead special projects associated with its reimagining. McHugh will remain involved in HEALTH as a Contributing Editor.
“By putting a seasoned digital leader at the helm of the HEALTH brand, we are moving to better serve our growing audience on the media platforms they prefer,” said Murray. “Lori is an experienced lifestyle journalist, and I look forward to seeing what she does to continue to elevate health coverage across Time Inc. Clare has been a passionate leader of the HEALTH brand, and she will play a critical role in our evolution as a company over the coming months.”
Nearly 100 million of Time Inc.’s unique visitors are looking for ways to live healthier, according to comScore. Along with driving HEALTH’s digital priorities, Leibovich will work with other titles and digital desks to help rapidly grow the digital scale and reach of health content across Time Inc.’s brands. She will report to Group Digital Director of News and Lifestyle Edward Felsenthal.
“I am excited to take on this new role and build on the extraordinary work Clare has done with the HEALTH brand,” said Leibovich. “Time Inc.’s audience is hungry for reliable, actionable information that can help them live longer, healthful, more meaningful lives. I look forward to spearheading new initiatives to help them do just that.”
“From diet and exercise to conditions, millions of digital readers turn to Time Inc.’s sites every month for trusted advice about their health,” said Felsenthal. “We have so much opportunity for growth in this area, and I’m excited for Lori to lead the way.”
“I am proud of HEALTH’s ongoing success, and I am excited to broaden my work with Alan Murray and the other Time Inc. leaders to recast the company for the future,” said McHugh.
Health.com averages nearly 8 million unique visitors every month (comScore 2017 average). With its expansion in video, total videos views in the first half of 2017 were up 39% year over year. HEALTH saw a 41% jump in views onsite during this period (Brightcove), along with 33% growth in Facebook views and 833% jump in Instagram views.
TIME HEALTH is a new multimedia brand showcasing Time Inc.’s editorial expertise in health and wellness content across its portfolio, covering everything from health information and condition-specific food recipes to healthy lifestyle management strategies. TIME HEALTH’s digital content has had nearly 8 million unique visitors since its debut in February (comScore). In July, the brand launched a point-of-care print magazine, available in thousands of doctor’s offices nationwide.
Prior to Time Inc., Leibovich was Executive Lifestyle Editor of The Huffington Post, where she oversaw lifestyle coverage and content creation across 13 sites and launched five new verticals, including HuffPost Women and HuffPost Parents. She has also held positions at Salon, Babble, Martha Stewart’s Whole Living, Cookie, Teen People, Talk Magazine and other outlets and edited the acclaimed anthology Maybe Baby, published by HarperCollins.
As HEALTH Editor-in-Chief, McHugh led the integration of print and digital efforts and aligned the editorial staff to work holistically on the brand. She also has overseen its digital and video expansion. A veteran of Time Inc. since 1998, McHugh was previously Editor of ALL YOU during 2007-2015, oversaw a portfolio that also included SUNSET and ESSENCE and managed special issues for INSTYLE, among various other roles. Before joining Time Inc., McHugh was the Founding Editor of Maxim, Executive Editor of Marie Claire and Senior Editor of New York magazine.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
