ViewLift, a leading digital content distribution and monetization platform, continues to expand with strategic appointments, hiring Lloyd Jacobs as VP Sales to further develop its growing portfolio of video-centric customers and partners. He will report to Rick Allen, CEO ViewLift & SnagFilms.

Lloyd Jacobs comes with a wealth of experience and industry knowledge and is well-respected across the media landscape for his consultative approach to helping companies develop and optimize their businesses via technology. Jacobs commented, "Already understanding the technology landscape today, I was incredibly impressed with ViewLift's ability to deploy a full-service video infrastructure rapidly, supporting distribution-consumption-monetization across all major devices. Also unique, beyond infrastructure, is ViewLift's added focus on consumer acquisition and retention." ViewLift's industry-leading real-time analytics, presented in a 360-degree dashboard, surfaces and presents data in a way that makes subscriber acquisition more effective, predicts and reduce churn, and optimizes the lifetime-value of subscribers. Video consumption by consumers has exploded, along with expectations around speed, scale, QOS, business intelligence, and flexible monetization – critical components provided by ViewLift.

Lloyd Jacobs brings to ViewLift more than 25 years of sales, marketing, and business development experience in technology-oriented companies, large and small. He joins the company from Comcast Technology Solutions (CTS), where he was instrumental over the past 6+ years, in helping build-up its digital distribution/monetization platform. His tenure extends across many successful companies, including senior positions at IBM, thePlatform (now CTS), Anystream (now Telestream), Sybase (now SAP), Cramer Systems (now Amdocs). "ViewLift's solution suite is the most impressive I've seen, and it's an honor to work amongst those who've created this incredible collaborative and flexible can-do culture, and who are clearly executing on its vision", said Jacobs.

"We offer content owners an end-to-end solution," explained ViewLift CEO Rick Allen. "With Lloyd, media and entertainment companies also gain an industry pro who can make their OTT and mobile services more successful and easier."

About ViewLift™

ViewLift is a full-service content distribution platform for the web, OTT, and mobile, empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormackand others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.