Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Prime Technological Services as its marketing agency of record. Integrated marketing efforts kicked off with new messaging and introductory sales presentation aimed at prospects.
Arketi developed Prime’s messaging platform to differentiate Prime as a contract electronics manufacturer. Arketi has incorporated the new messaging into sales collateral, including Prime’s company presentation used during initial sales meetings. Designed to provide an overview of Prime and its offerings, this sales tool articulates Prime’s brand promise — Precision. Expertise. Commitment. Across the board. — to prospects.
“When every contract manufacturer seems to look like the next, knowing, communicating and demonstrating your differentiators is key,” said Greg Chesnutt, president and CEO of Prime Technological Services. “In the highly competitive electronics manufacturing industry, investing in the right resources and partners is critical. That's where Arketi came in. Their messaging methodology helped us better identify and articulate how we're different from other competitors so we can highlight our strengths and comprehensive capabilities.”
Prime is a contract manufacturer of printed circuit boards and electronics assemblies, specializing in high-mix, high-complexity projects. From a single, quick-turn prototype to turn-key management of entire portfolios of moderate-to-high volume products, the company has the systems and processes in place to increase throughput and reduce cycle times — which increases speed to market. Prime is committed to providing total life-cycle support based on the principles of lean manufacturing in order to get products to market sooner.
“Prime is one of the Southeast’s fastest growing companies in contract manufacturing,” said Rory Carlton, principal at Arketi Group. “Their continuous investment in technology and people sets them apart from others — and drives their success. We’ve woven these differentiators into a compelling story that speaks to what customers and prospects are looking for in a production partner.”
About Prime Technological Services
Prime Technological Services is a contract manufacturer specializing in printed circuit board assemblies (PCBAs) and top-level box build. A leader in high-mix, high-complexity projects, Prime has the systems and processes in place to increase throughput and reduce cycle times — from a single, quick-turn prototype to turn-key management of an entire portfolio of moderate-to-high volume products. Companies who have worked with Prime include Eaton, Emerson and NCR. To learn more about what services Prime offers, visit www.prime-ems.com.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and Springbot. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.
